Services

Industry

Season

Shopify Website Design 
Copywriting

Beauty & Skin

Summer 2021

INTRODUCE SKINCARE TO A YOUING AUDIENCE IN A WAY THATS BRIGHT, FUN AND INVITING WHILE ENCOURAGING TEENS & TWEENS TO FORMULATE A SKINCARE ROUTINE. 

Tweeny Skin is an Australian skincare line designed for tweens and teens. The line consists of 4 products and encourages teens to begin their skincare journey. Tweeny Skin launched on May 12th on Shopify! We added a lot of customization to this store to really enhance user experience and to make the store as inviting, bright and fun as possible for our young audience! 

We also contributed to the homepage copywriting to entice visitors to explore the site further. 

This website is for a young audience. The goal was to be very bright, fun and inviting. We wanted to use a font that reflects exactly that. We found this super fun ‘Original Surfer' font for all headings and it made a HUGE difference. It really pulled the site together and gave it that welcoming feeling.

We complimented our font with yellow - of course - and a bright orange to make those CTA buttons really POP. 

Scrolling down the homepage further you’ll see we adding strong Call To Action buttons through out the page. While some are direct, like the big orange “Shop the Collection” buttons you’ll notice in the hero image, we also added subtle links to product pages through clickable and interactive photos.

Product pages are arguably the most important page on your e-commerce website. We really paid attention to detail when designing this page and Sonja did a great job writing out detailed product descriptions. 

We added tabbed headings to include all that information in a way that complimented the product and design of the site. The product description shows initially, then additional product features and ingredients are available for those who want to know more!

In skincare its super important to be transparent with your ingredients and product details. Because this line is for teens, we wanted to keep instructions visible, simple and easy to follow! 

We resized and compressed all photos to maintain a healthy site speed and added reviews to each product page. Shoppers are able to leave a review below the product and their star rating is visible on collections pages.

We finalized these pages by adding bread crumbs and linking complimentary products in the description! 


Frequently Asked Questions! Another super important page to have on your e-commerce website. We didn’t settle for a boring question and answer blog style page. Instead we created a dynamic dropdown menu with rotating arrows and different colour highlights. When selected the question turns orange and when you move your cursor over a new question the yellow darkens. We further separated questions into categories to organize the page better. 

The best part is that all this is available in the Shopify customizer so its super easy to add or change any of these questions and answers! 

visit tweenyskin

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