Services

Industry

Season

Shopify Website Design 
Copywriting

Beauty & Skin

Winter 2022

A LIFESTYLE BRAND FOCUSED ON SUPPORTING AND SHEDDING LIGHT ON MENS MENTAL HEALTH ISSUES.

Another Australian brand, Modern Man is a lifestyle brand focused around bringing awareness to mens mental health. The gentlemen behind the brand had a product in mind to launch their new business however wanted to emphasize that the main objective of the brand was not a singular product, but an overarching concept. 

Our largest obstacle in creating this site was driving sales while encompassing on the main focus of men's mental health. Rather than creating a sales-funnel like website, we added a fair mix of product information and mental health initialize throughout each page of the site. The homepage touches on both the beard oil benefits as well as how Modern Man Collective is shedding light on men's mental health, and how the 2 are tied together.

Our favourite part of this project was the copywriting! In order to further merge the idea of a lifestyle brand tied to an initial product offering, Off-Paper drafted a unique and individualized personification of each fragrance to match the personality trait of the man who fit the bill. Each product describes the perfect Modern Man and how the Modern Man uses these products to show up as his best self physically and mentally each day.  

A powerful scent with hints of amber and woody notes. Inspired by Dior Sauvage, this hybrid blend of essential oils, parfum & anti-bacterial agents will have your beard looking, feeling & smelling like never before. 

The bold modern man respects himself just as much as he respects others. He is intentional with his actions and his thoughts. His success isn't an accident, it's the strategic result of hard work, attention to detail and enough wisdom to know when he needs a moment to recharge. 

The Luxe Modern Man is reserved. His ability to stay cool, calm and collected gives him a leading edge in a crowded room. He has a cunning intuition. The Luxe Modern Man is almost always put together because he makes time to practice mindfulness and check in with himself. He is a friend and an ally to his brothers and makes sure to check in on the people he cares about. 

The Suave Modern Man is unlike any other. He is sweet, kind and compassionate, but there is so much more to him than meets the eye. The Sauve Man is a deep thinker, a passionate lover and sophisticated conversationalist. He is a smooth operator. He prefers to keep his cards close to his chest and finds comfort in his close circle. He knows when to focus his energy inward and when to push forward; both of which making him unstoppable yet approachable. 

Work With off-Paper

DESIGN

VIDEO PRODUCTION

SOCIAL

MARKETING

WEBSITE DEVELOPMENT 

WEBSITE DESIGN

BRAND CREATION

COPY WRITING

PINTEREST MANAGEMENT

INSTAGRAM MANAGEMENT

INFLUENCER OUTREACH

SEO

PAID ADS

EMAIL MARKETING

VIDEO & PHOTO CAMPAIGNS 

COMMERCIAL DIRECTION

BUSINESS CONSULTING