Shopify Website Design
Beauty & Skin
A LIFESTYLE BRAND FOCUSED ON SUPPORTING AND SHEDDING LIGHT ON MENS MENTAL HEALTH ISSUES.
Another Australian brand, Modern Man is a lifestyle brand focused around bringing awareness to mens mental health. The gentlemen behind the brand had a product in mind to launch their new business however wanted to emphasize that the main objective of the brand was not a singular product, but an overarching concept.
Our largest obstacle in creating this site was driving sales while encompassing on the main focus of men's mental health. Rather than creating a sales-funnel like website, we added a fair mix of product information and mental health initialize throughout each page of the site. The homepage touches on both the beard oil benefits as well as how Modern Man Collective is shedding light on men's mental health, and how the 2 are tied together.
Our favourite part of this project was the copywriting! In order to further merge the idea of a lifestyle brand tied to an initial product offering, Off-Paper drafted a unique and individualized personification of each fragrance to match the personality trait of the man who fit the bill. Each product describes the perfect Modern Man and how the Modern Man uses these products to show up as his best self physically and mentally each day.