Services

Industry

Season

Shopify Website Design 
Shopify Website Management
Course Set Up & Installation
Brand Photography

Beauty

Winter 2022

WE HELPED MAUVELLA TAKE THEIR EXPERTISE IN THE LASH INDUSTRY AND CONVERT IT TO A FUNNEL STYLE WEBSITE DESIGNED TO CONVERT DREAMERS INTO STUDENTS. 

Mauvella Lash Academy is luxury lash education course brought to you by 2 women who have been leading the lash game for the last 3 years. It's everything you wish you had in a lash training and more. 

We could tell these girls put time, effort and serious knowledge into their program. It was our job at Off-Paper to display all that information in a funnel like website, without drowning out important details in pages and pages of text. 

We approached the project from the top down. The homepage is eye catching and immediately portrays the ambiance we set for this brand. It's clean, sexy and luxurious.We highlighted just enough important notes from both the course and the product shop to engage interest without losing focus. Each CTA leads you down a more and more detailed flow of information until clients are finally ready to make a purchase.

This site is filled with custom elements to further engage visitors and create an elevated ambiance to match the level of care and expertise this brands demonstrates throughout their course. 

To polish off this project we helped Mauvella with their brand imagery. Because our whitespace colour theme is black, we choose to approach this photoshoot from a place of monochrome pink to really make that hero image pop. You'll see the touch of pink throughout the website.

DESIGN

VIDEO PRODUCTION

SOCIAL

MARKETING

WEBSITE DEVELOPMENT 

WEBSITE DESIGN

BRAND CREATION

COPY WRITING

PINTEREST MANAGEMENT

INSTAGRAM MANAGEMENT

INFLUENCER OUTREACH

SEO

PAID ADS

EMAIL MARKETING

VIDEO & PHOTO CAMPAIGNS 

COMMERCIAL DIRECTION

BUSINESS CONSULTING