OFF-PAPER RE-BRANDED LAUREN'S WEBSITE AND BRAND TO MATCH HER NEW AMBITIONS AND HER SHIFT IN BUSINESS SINCE THE PANDEMIC.
Lauren Ritchie is a career & high performance coach specializing in brining individuals and corporations to their next level of productivity, success and well-being.
Lauren has an extensive background in recruiting and coaching. Since the pandemic, she decided to shift the focus of her business. In doing so, it was time to restructure the characteristics and personality of her brand. Her website, Laurenritchie.com reflects her new business, the focus on her work and how she presents herself in the market.
Lauren's business is centered around improving the day to day lives of the career ambitious individuals and corporations without compromising on family live and overall well-being. Based on her brand values, we thought it was important to give her a site that was clean, organized and had an overall calming and well put-together ambiance. This was achieved through highlighting important business features with complimenting white space and very clear and concise copy & imagery.
We pay attention to detail adding in small featured and editing more of Lauren brand persona into her imagery. What once started as a stock photo is not a more personalized brand visual matching the Lauren Ritchie brand in both colour and ambiance.
Both the corporate and individual coaching pages are thoughtfully created from vague to detailed explaining exactly who Lauren's ideal clients are, what their current problem is and how Lauren can help them. We then followed this framework with social proof from Lauren's previous clients while leading new clients through a simple and bold customer journey; guiding them to her contact forms and scheduling page.