Content
PAT GREENALL
WEBSITE
Your website is your first touch point with your customers and we want to make sure it leaves a lasting impression. Off-Paper websites are thoughtfully crafted with a purpose in mind; and that purpose is tailored to you. Whether you are looking to build a larger audience or sell-out a product, our websites attract & convert. Our sites drive sales, drive traffic, and encourage brand loyalty - all while enhancing both the look and performance of your business.
SHOPIFY - SHOWIT - SQUARESPACE
DESIGN
mobile optimization
domain migration
content & photo editing
e-commerce store set up
third party integrations
Book Mine
WEBSITE
Think of us as your Shopfiy management team. Stop adding endless apps to your site, no more searching the internet for code tutorials or staying up all night trying to fix a bug on your site. We’re here to support you all the way through your brand journey with monthly subscription packages designed to keep your site up to date and on trend. Updates, photo changes, adding or removing products and website hosting fees are all included in your subscription, so you don’t have to waste time hiring an expensive developer every time you need a quick fix. Whenever there’s a problem or you have a new idea, send us an email and we’ll take care of it.
SHOPIFY
MANAGEMENT
Photo & product changes
site support
app installation
Website hosting fees
Fix my site
BRAND
We approach branding through the eyes of a visual storyteller. Our branding process takes an in-depth look at your brand, your goals, yourself, and how to connect the 3. Together we’ll develop who your brand is, how they speak, how they act, how we want to position your product or service in the market, and how to accelerate your brand into a sustainable and profitable business. If you just want a logo and brand colours, unfortunately you'll have to look elsewhere. If you want a cohesive package of brand visuals, marketing strategy, and long-term success, we can't wait to meet you!
VISUALS - STRATEGY - VOICE - Personality
CREATION
Target Audience Analysis
Brand kit
brand voice & identity
defining characteristics & key pillars
market positioning
I need this!
COPY
Visuals and photos entice site visitors, but great copywriting closes the deal. Our team will write original website content reflective of your personalized brand voice with driving SEO keywords and clear, bold calls to action. Our goal is to make your site sound more like you, while guiding your ideal client through a converting brand journey. Schedule a consultation call to discuss what professional copywriting can do for your brand, your site traffic and your sales.
WRITING
Website Copy
product descriptions
ad copywriting
Write my site
Instagram can be your best friend or worst enemy. While it can change your life, it can also be draining and exhaust your time and energy. Outsourcing your social media is the #1 best thing you can do for yourself as an entrepreneur. Our team is composed of Instagram experts who specialize in creating engaged communities composed of your target audience. We’ll put together the perfect package to grow you brand in the highly saturated and overly competitive field that is Instagram.
POSTS - STORIES - ENGAGEMENT - REELS
MANAGEMENT
engagement
hashtag research
content creation & Planning
growth strategy
HANDLE MY SOCIALS
growth & analytics reporting
INFLUENCER
From health & wellness to gamers & skaters, influencers now have a huge impact on consumer markets. If you’re a small business, large business, or anything in-between, influencers should be a part of your marketing strategy. The key to a solid influencer campaign is choosing the right people for the job, establishing clear deliverables, and leveraging content at the right time. We’ll hand pick the perfect influencer for your brand and work with you to skyrocket your brand through influencer marketing.
OUTREACH
influencer research
strategy & planning
LET'S TALK
custom plans for each brands needs
We’re calling it… Pinterest is by far the most underrated marketing platform of 2022. While Instagram, Tiktok and Facebook are social media apps, Pinterest is a visual search engine with over 450 MILLION monthly users.. and 90% of “active pinners” use Pinterest to make purchase decisions. That just means Pinterest users are actively looking for solutions while browsing the platform. Our team knows exactly how to work the Pinterest algorithm to you benefit. We’ll get your content in front of buying eyes while you sleep.
ORGANIC WEBSITE TRAFFIC
MANAGEMENT
account set up
audit & clean up
content creation & scheduling
keyword research & implimentation
group board, ideas pin & pin creation
Pin it
Marketing
SEO
Rank higher, increase your traffic, and grow your business through organic sustainable traffic. SEO is an ongoing process and while we know entrepreneurs have superpowers, this is one task you can’t do alone. Our SEO strategy takes a deep dive into keyword research, what your next customer is searching for the most and the backend of your website to optimize both your onsite and off-site SEO. You can focus on what you do best while we build out a network of reputable backend links, up your search rank and get your brand right in front of your target customer.
We’re so tired of you being overlooked.
website & competitor analysis
extensive keyword research
on & off-Page SEO optimization
Reputable link-building
progress & performance reports
Up my Search rank
PAID
Facebook, Instagram, YouTube, Google…. Consider these apps the modern mall. This is where your target audience hangs out. If you’re venturing in e-commerce or trying to book out a service online, paid ads are a necessary part of your business’s growth. Our team is tried and tested in the world of paid ads. After a detailed strategy session discussing your brand we'll put together an ad campaign tailored to YOU! Facebook ads aren’t always the answer, and we aren’t in the business or wasting your money. Let’s talk about what the best options are for you to get your ads in front of the right eyes.
FACEBOOK - INSTAGRAM - YOUTUBE - GOOGLE
ADS
unique campaign creation
audience targetting
progress & analytic Reporting
brand evaluation & establishment of KPis
Let's get started
You might think those sales ads in your inbox are annoying and useless, but email marketing remains the top converter of sales, even in 2022. In fact, each $ you spend on email marketing has an average ROI of $42. There’s a fine line between marketing your brand and spamming your audience, and we know exactly where to draw that line. Off-Paper understands marketing psych and we know how to be enticing and encouraging without leaving a bad impression on your email list. Let’s talk about email marketing for your brand and how we can optimize an untapped avenue for your business!
KLAVIYO SET UP & MANAGEMENT
MARKETING
email design & copywriting
campaign strategy & set up
automations & sequence installation
progress reporting
Subscribe
BUSINESS
Running your own business is a lonely process regardless of what stage you're at. Sometimes we're so invested in our own projects we lose sight of the bigger picture or get stuck somewhere in the middle. Book a consulting session with us and we'll take an in-depth look at your brand and the biggest barriers of entry blocking you from achieving more success. You'll walk away with new found clarity, fresh ideas, an experienced outsider perspective on new verticals your brand can tap into. This consult is entirely customized. You choose the topic, we'll add constructive criticism and actionable steps forward.
CONSULTING
Hit My goals
Content
by
VIDEO
Consumers don’t buy goods and services, they buy relations, stories, and magic. And we don’t make videos, we breathe life into projects through dream catching storytelling and captivating narratives. We invite luxury and inspiration into the conversation through enticing visuals while conceptualizing your brand directly to your audience. Our videographers know how to capture raw emotion and establish a genuine connection between your brand and your customer.
BY PAT GREENALL
CUSTOM DELIVERABLES
Video CampaignS
content & photo editing
COMMERCIAL Shoots
PHOTOGRAPHY PACKAGES
Lets shoot
SOCIAL MEDIA MANAGEMENT
MERAK X MEDIA
in association with